Hearst Magazines and Infiniti Partner for the Infiniti Moments of Inspiration at the Pebble Beach Concours d’Elegance

Internacional (Marketwired, 12 de Agosto de 2013) August 15 – 18 Showcase of the All-New 2014 Infiniti Q50 Luxury Sports Sedan and Cooking Demonstrations With Celebrity Chefs Hearst Magazines and Infiniti will host The Infiniti Moments of Inspiration, featuring the much-anticipated 2014 Infiniti Q50 luxury sports sedan, at the 63rd annual Pebble Beach Concours d'Elegance.

For the seventh consecutive year, Hearst brands including Car and Driver, ELLE, ELLE Décor, Esquire, Food Network Magazine, Harper's Bazaar, HGTV Magazine, Marie Claire and Road & Track have partnered with Infiniti to create a unique luxury experience expressly designed for the thousands of automotive enthusiasts who will attend the Concours.

Guests will be treated with hospitality and to a series of lavish experiences as they visit the high-end installation hosted on the legendary grounds of Pebble Beach. These experiences include a series of extravagant epicurean moments. Guests will enjoy cooking and wine demonstrations with notable culinary personalities, including James Beard Foundation award-winning Scott Conant, Food Network celebrity chef and restaurateur Marc Murphy, and Master Sommelier Andrea Robinson. Guests will also indulge in specialty tastings and wine pairings from The Cheese Store of Beverly Hills and Compartes Chocolate.

"We're thrilled to partner again with Infiniti for this year's event," said Michael Clinton, president, marketing and publishing director of Hearst Magazines. "This is a truly creative initiative and an opportunity for Infiniti and Hearst to celebrate luxury and excellence and provide Concours guests with an exceptional experience."

On display during the weekend will be the Infiniti Q50, which went on sale at Infiniti retailers earlier this month. The all-new model sets the fresh design, performance and technology direction for a new generation of Infiniti vehicles and the brand.

The Infiniti Q50 is available with a choice of a 3.7-liter V6 or 3.5-liter Hybrid. The Q50's world's first technologies, designed to enhance the driving experience, include Direct Adaptive Steering™, Active Lane Control™ and Predictive Forward Collision Warning. The Q50 also offers the new Infiniti InTuition™ fully customizable digital environment for linking various driver settings and driving characteristics to the owner's Infiniti Intelligent Key and Infiniti InTouch™ next-gen smart connectivity that features dual touch-screens and an array of advanced functions, features and custom apps.

Guests visiting the Infiniti Moments of Inspiration will have access to the complete lineup of Infiniti luxury vehicles during a ride-and-drive in partnership with Road & Track magazine.

"The new Infiniti Q50 is a true game changer in the luxury sports sedan segment and we're pleased to showcase it here at Pebble Beach in association with Hearst Magazines," said Infiniti America's Vice President Ben Poore. "With its cutting-edge performance, design and technology, it breaks away from the ordinary — just like the Infiniti brand."

The exhibit will be open to the public from August 15 – 18.

About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (Hearst.com), one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 82 million adults (Spring 2013 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines' digital strategy, manages more than 26 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire, O, The Oprah Magazine and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency.

About Infiniti
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand's portfolio.
As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its triple World Champion driver, serves as Infiniti's Director of Performance. More information about Infiniti, its Total Ownership Experience® and its industry leading technologies can be found at InfinitiUSA.com. For the latest news on Infiniti, visit www.infinitinews.com, "like" Infiniti on Facebook or follow the brand on Twitter @InfinitiUSA.

 

Contact Information

Press Contacts:

Lauren Demitry
Hearst Magazines
212-649-2619
ldemitry@hearst.com

Kyle Bazemore
Infiniti Communications
615-739-8404
kyle.bazemore@infiniti.com

 

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