Internacional (Marketwired, 05 de Agosto de 2013) RAPP, an Omnicom-owned global agency, today announced the appointment of Greg Andersen to the position of Managing Director of RAPP Los Angeles. Andersen will replace Tony Hobley, who has taken on global leadership responsibilities for the agency's HP relationship. In recent years, RAPP's LA office has been awarded numerous digital and creative AOR assignments. In his new role, Andersen will develop these new relationships and drive the continued growth of the agency's client roster, which already includes leading brands such as Toyota, Nestlé, Bank of America, AAA, Disney and Mattel. Andersen will also focus on nurturing talent and building company culture across teams.
"This is a pivotal hire for RAPP, as our LA office accelerates its leadership agenda in the digital, social, mobile, data-driven CRM and real-time marketing space," said Bob Horvath, Global CEO of RAPP. "Greg is a strong client advocate and has amazing passion for the work, and we look forward to further expanding our LA practice with him at the helm."
An industry veteran and champion of big solutions with a digital core, Andersen most recently held the position of Chief Executive Officer of BBH U.S., where he launched BBH LA, improved the agency's digital capabilities and won numerous industry awards.
Said Andersen: "It is clear that marketing technology continues to innovate towards addressability, with personalized, localized communications becoming increasingly possible across channels. RAPP is one of only a handful of agencies with the deep capabilities to build customer experiences rooted in data, technology and culture, while staying highly relevant as the industry evolves. It is the perfect time to be joining RAPP."
RAPP (www.RAPP.com) is a world-leading customer experience agency driven by data, inspired by culture and enabled by technology. RAPP builds on its heritage as a powerhouse in direct, relationship and loyalty marketing to deliver experiences that make brands, products and services richer. These experiences utilize traditional, digital, social and mobile media, as well as new technologies and invented media. The network is comprised of more than 50 offices in 30 countries and is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.