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Society Insurance Unveils New Brand

Internacional (Marketwired, 29 de Agosto de 2013) "Small Details, Big Difference" Underscores Commitment to Outstanding Customer Service and Longstanding Niche Expertise 

Internacional (Marketwired, 29 de Agosto de 2013) "Small Details, Big Difference" Underscores Commitment to Outstanding Customer Service and Longstanding Niche Expertise  A rebranding for Society Insurance, a leading property and casualty company based in Fond du Lac, Wis., better demonstrates its expertise in niche markets — and the company's fine-tuned attention to vital details. The insurance company's new website and blog roll out today to complement redesigned print advertisements, brochures, white papers and other tools for agents and customers. The tagline "Small Details, Big Difference" in these new communication materials showcases Society's commitment to excellent customer service and coverage.

"It's the small details that protect our policyholders' livelihoods and passions with tailor-made solutions," says Dina Schultz, vice president of sales and marketing at Society. "We focus on specific businesses, dedicating ourselves to drilling deep to bring customized coverage and services to policyholders. Society works in partnership with its independent agents to take care of the little details that make the biggest difference."

Society's rebranded look is clear and iconic. It exemplifies how Society brings a fresh and focused perspective to customers and agents and engages the viewer with a twist on the familiar. Custom-created paper illustrations capture the attention and convey Society's "Small Details, Big Difference" brand story.

Society's rebranding also helps them convey to customers and prospective policyholders what differentiates Society from the competition.

"Society is unique in its coverage differences, personalized customer service and ability to act quickly to ensure we're taking care of our agents and policyholders with a quality service approach," says Schultz. "We demonstrate our commitment with no waiting periods. We take care of the small details that make the big difference for our policyholders."

About Society Insurance

Society Insurance is a property and casualty company operating as a mutual company since 1915. The company's more than 250 employees and network of more than 350 independent agencies currently serve customers in Illinois, Indiana, Iowa and Wisconsin. With exceptional depth of knowledge, Society focuses on a select few business categories — like restaurants and taverns, supermarkets and convenience stores — and tailors its coverage to each type of business. This specialty has earned Society longstanding endorsements from the trade associations that business owners trust. For more information, visit,,, or

The following files are available for download:

Brochure Rebrand Example


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Brad Korkow